Press Releases - Trade press

September 2009 - Transitions Optical appoints new General Manager in Europe, Middle-East and Africa
Transitions Optical, the leading global provider of photochromic lenses, has appointed Lindsay Brown to the position of General Manager, EMEA (Europe, Middle East and Africa). As a key member of the Global Leadership Council (GLC), he will provide leadership and direction to the regional commercial, marketing, and operations organisations ensuring alignment and execution of principal business objectives.
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September 2009 - Transitions Optical expands Sunwear team to increase global reach
Transitions Optical has appointed Roland Allen as Director, Sunwear - EMEA & Asia Pacific. In this newly created role, Roland will be responsible for the development and launch of Transitions SOLFX products with existing and new partners, alignment with Transitions Optical commercial teams and expanding demand for the Transitions SOLFX brand. Roland will report directly to Grady Lenski, Director, Transitions Sunwear.
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August 2009 - Transitions Optical promotes Eye Know Eye care campaign with extensive materials
Transitions Optical, the leading global provider of photochromic lenses, will be making available, from early September, two specific sets of POS materials to support and emphasise the Eye Know Eye Care Schools Programme. There will be heightened awareness among parents who will be looking to get their children’s sight tested this autumn so it is the ideal time for ECPs to promote their practices with the attractive and recognisable POS materials from Transitions.
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July 2009 - Transitions Optical brings eye health to life through schools programme and innovative website targeting 7-11 year olds
Transitions Optical, the leading global provider of photochromic lenses for spectacles, launches a schools programme called ‘Eye Know Eye Care’ targeting 150,000 Key Stage 2 primary school kids and their parents from this September in conjunction with the National Schools Partnership, the Association of British Dispensing Opticians (ABDO) and the Association of Optometrists (AOP).
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June 2009 - Transitions Optical launches innovative schools programme to promote eye health to 7-11 year olds
Transitions Optical launches ‘Eye Know Eye Care’ a schools programme targeting 150,000 Key Stage 2 primary school kids and their parents from this September in conjunction with ABDO and AOP.
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June 2009 - Transitions Optical kicks off new partnership with ECOO
Transitions Optical is announcing a partnership with the esteemed European Council of Optometry and Optics (ECOO), a confederation of national organisations representing optometrists and opticians from 30 countries in Europe. Established in 1992, ECOO aims to promote eye health to the public across borders and to harmonise clinical and educational standards of optometric and optical practice throughout Europe. “Partnering with ECOO aligns well with our company’s mission. This partnership will enhance Transitions Optical’s ongoing initiatives to help elevate awareness of the need for healthy sight, the importance of vision care and the benefits of sight-enhancing vision wear,” said Emmanuelle Ribot-Mariotte, ECP Marketing Manager, Transitions Optical EMEA.
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June 2009 - Get Sun Savvy! Transitions Optical survey reveals that eye care is neglected in the UK
New research by IPSOS for Transitions Optical shows that people in the UK act as if they’re more worried about losing a tooth than an eye! Out of all five senses, sight is considered the most valuable by the majority of people (93%) and the ability that they are most worried about losing (65%). Yet despite this, only 41% go to the optometrist at least once every 2 years while 81% visit the dentist over the same time.
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May 2009 - Transitions Optical adds to the UK team with 4 new product consultants
Charlotte Magson, Harminder Matharu, Helen Taylor and Vinni Virdee join the UK Transitions team as Product Consultants and will be responsible for growing Transitions’ business by delivering education, support and training to opticians. In addition, they will provide support for Transitions’ lenscaster partners and will assist the UK team in educating retail chains, labs and lenscasters.
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May 2009 - Transitions Optical launches new online Training and Marketing site
Transitions Optical, the leading global provider of variable tint ophthalmic lenses has launched a new and dynamic website for optical professionals in the UK, enabling them to access support literature and marketing material for Transitions lenses as well as a selection of training modules at the click of a mouse.
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April 2009 - Transitions Optical teams up with National Geographic for its new advertising campaign and an exciting photography competition

Transitions Optical is introducing a new global strategy for 2009 under the campaign theme ‘Live Your Vision’, which will be reflected across its new TV advertising campaign, print advertising, POS materials and through a photography competition launching in April. The ‘Live Your Vision’ theme centres on the emotional dimension of healthy sight reinforcing the fact that wearing Transitions lenses helps to care for your sight, so you can live your vision.
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March 2009 - Transitions Optical announces new sunwear brand

Transitions Optical has announced plans to extend its photochromic technology to more consumers through increased focus on the sunwear category, unveiling the Transitions® SOLFXTM sunlens brand. Transitions® SOLFXTM sunlenses are plano and prescription lenses that help enhance visual performance by optimising colour, tint (ability to go from dark to darker) and polarisation to meet specific needs and help wearers look great, see better and perform their best.
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March 2009 - Transitions Optical goes wild at MIDO

At the MIDO International Exhibition, Transitions Optical invited industry professionals to explore the Transitions jungle-themed booth to preview its newest television commercial and discover the amazing Transitions VI^® lenses.
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February 2009 - Transitions Optical announces PGA Tour professionals as Healthy Sight Ambassadors

Following the announcement of Transitions Optical's four-year title sponsorship of the PGA TOUR event at Innisbrook Resort and Golf Club (March 16th - 22nd 2009), Transitions Optical now has two PGA Tour professionals, Trevor Immelman and Kenny Perry as its Healthy Sight Ambassadors.
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February 2009 - Transitions Optical appoints three new Key Account Managers to the Northern Europe Commercial Team

Three additional Key Account Manager positions have been created within the Transitions Optical Northern Europe Commercial Team in order to further strengthen Transitions' ability to service the needs of their customers. These Key Account Managers will take on the strategic and day to day management of key lenscasters, retailers and groups.
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January 2009 - New Programs and Education announced at the Transitions Academy 2009

The 2009 Transitions Academy, a forum for new education was attended by approximately 1,400 industry professionals from across the globe. Held on the 25-28 January at Disney's Yacht & Beach Club Resort in Orlando, the annual event, provided education and resources industry professionals need to "explore success" and grow their businesses, as well as offering updates on the latest tools from Transitions Optical, Inc.
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January 2009 - Transitions Optical announces changes to the structure of the Northern Europe Commercial Team

Transitions Optical has made key strategic changes to the structure of the Northern Europe Commercial Team. Luca Conte and Matt Dorling have been promoted to Country Managers.
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December 2008 - Winter Specs Appeal with Transitions lenses

Celebrity stylist Nicky Hambleton-Jones launches her new Winter Specs Appeal Guide this month, in association with Transitions lenses. This convenient step by step guide is packed full of exclusive tips advising consumers on how to chose the right pair of lenses and frames, as well as featuring top tips on winter trends, protecting eyes this winter and expert make-up tips. Consumers also have the chance to enter a competition to win a shopping experience with Nicky as well as £500 to spend, so they'll be able to team up their perfect 'specs' with the perfect look, courtesy of the nation's leading expert in 'Specs Appeal'!
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2008 press releases