September 2009 - Poor eyesight poor grades. 'Eye Know Eye Care' schools campaign launched to combat parents' oversight
Up to 1 million children* in the UK will go back to school this autumn with an undetected vision problem that can interfere with their learning. Despite this disturbing figure, research commissioned by Transitions lenses, shows that 21% of parents have never taken their child to get their eyes tested**.
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* Statistics provided by Eye Care Trust and based on DCSF 2009 School Census 0-12 yr olds
** Research commissioned by Transitions lenses of 1,002 British Adults across the UK,
August 2009
August 2009 - Feast your eyes on this! Nutritious recipes for healthy sight from Transitions Optical
Research conducted by Transitions Optical, the leading global provider of variable tint lenses for spectacles, has revealed 43% of Brits are unaware that bad nutrition can cause damage to the eyes, such as cataracts and AMD.
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July 2009 - Transitions Optical brings eye health to life through schools programme and innovative website targeting 7-11 year olds
Transitions Optical, the leading global provider of photochromic lenses for spectacles, launches a schools programme called ‘Eye Know Eye Care’ targeting 150,000 Key Stage 2 primary school kids and their parents from this September in conjunction with the National Schools Partnership, the Association of British Dispensing Opticians (ABDO) and the Association of Optometrists (AOP).
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July 2009 - www.eyeknoweyecare.com from Transitions Optical
Transitions Optical, the leading global provider of variable tint lenses for spectacles, launches a new dedicated website aimed at 7-11 year olds to promote eye health. The website is a fun and interactive resource for parents and kids alike to learn about the eyes, eye health and the importance of regular eye examinations.
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June 2009 - A menu for Healthy Sight
A recent survey commissioned by Transitions Optical revealed that 43% of people are unaware that poor nutrition can be harmful to the eyes.* Many of us are failing to preserve our healthy sight simply by not eating enough of the right foods. Overlooking foods rich in vital vitamins and antioxidants can lead to an increased risk of developing macular degeneration, cataracts and a reduction in good vision.
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June 2009 - British public putting their eyesight at risk
NEARLY two thirds of the British public are neglecting their eyesight, according to the results of a shock survey released today. The independent IPSOS report*, commissioned by Transitions Optical, has revealed that only 41% of the population go for an eye examination at least every 2 years whilst 81% of us visit the dentist over the same period.
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April 2009 - Win a trip of a lifetime by entering a prestigious photo competition judged by renowned ‘BBC Wildlife Photographer Of The Year’ Steve Winter
Passionate about photography? Captivated by the beauty that you see around you? Keen to share your unique vision of the world? Transitions® lenses has teamed up with the National Geographic Society to run a prestigious photo competition offering you the chance to ‘live your vision’ with the trip of a lifetime, a National Geographic Expedition to Bhutan.
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February 2009 - Transitions Optical announces PGA Tour professionals as Healthy Sight Ambassadors
Following the announcement of Transitions Optical's four-year title sponsorship of the PGA TOUR event at Innisbrook Resort and Golf Club (March 16th - 22nd 2009), Transitions Optical now has two PGA Tour professionals, Trevor Immelman and Kenny Perry as its Healthy Sight Ambassadors.
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December 2008 - Winter Specs Appeal with Transitions lenses
Celebrity stylist Nicky Hambleton-Jones launches her new Winter Specs Appeal Guide this month, in association with Transitions lenses. This convenient step by step guide is packed full of exclusive tips advising consumers on how to chose the right pair of lenses and frames, as well as featuring top tips on winter trends, protecting eyes this winter and expert make-up tips. Consumers also have the chance to enter a competition to win a shopping experience with Nicky as well as £500 to spend, so they'll be able to team up their perfect 'specs' with the perfect look, courtesy of the nation's leading expert in 'Specs Appeal'!
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